Apple has reportedly cut orders for its upcoming OLED iPad Pro models by 20-30%, indicating a cautious outlook on sales of the new high-end tablets.
Industry sources say Apple originally planned to order 10 million units of the new iPad Pros featuring OLED displays, but has now lowered the order volume to a range of 7-8 million units.
The pared-down orders apply to both the 11-inch and 13-inch models Apple plans to launch this spring. Production of the OLED panels and tablets is already underway at suppliers including LG Display, Samsung Display, TSMC, and Foxconn. The suppliers are likely to feel the impact of Apple’s reduced orders.
My series about iPad 2024:
- What Is The Newest iPad? All Apple iPad Series, Generations In Order
- Apple May Bring MagSafe Charging to 2024 iPad Pro Series
- Production on 12.9-Inch iPad Air and OLED iPad Pro Displays Now Underway
- New iPad Mini 7 Expected in 2024 With Major Upgrades
- Apple Plans Major iPad and MacBook Upgrades in 2024
- Timeline For Apple’s iPad Launches In 2024
- iPad Lineup Set for Major Shake-up: All the 2024 iPad Upgrades Previewed
The next-generation iPad Pros will mark Apple’s first adoption of OLED in its tablet lineup, following the Apple Watch and iPhone.
The advanced tablet screens use a hybrid glass-polyamide OLED film and a two-stack tandem structure for optimal image quality and brightness. But the state-of-the-art displays will also raise the iPad Pro’s price tag.
Higher prices may have contributed to Apple’s lower sales outlook. Some analysts estimate the new iPad Pro models could cost $200-300 more than the current LCD-based versions.
With consumers facing economic headwinds, Apple seems to be taking a conservative approach with its sales and production targets.
The OLED iPad Pros are expected to be announced at a spring product launch event, likely in March or April. Despite tempered sales expectations, the new tablets will deliver a significant upgrade with their vibrant OLED displays and top-of-the-line performance.
– Jim Miller