Apple Plans Major iPad and MacBook Upgrades in 2024
Apple will release several major product upgrades in 2024, including revamped iPad and MacBook models, reports Bloomberg. The new devices aim to boost declining sales as economic pressures lead consumers to cut back on non-essential tech purchases.
iPad Air Goes Bigger
For the first time, the iPad Air will come in two sizes: the existing 10.9-inch model and a new, larger 12.9-inch variant. This matches the screen size of the premium iPad Pro. Offering consumers more choice across price points can potentially draw new buyers.
iPad Pro Gets First Big Refresh Since 2018
The high-end iPad Pro undergoes its first major redesign in over five years. The new iPad Pro adds an OLED display, which offers superior image quality over standard LED screens. It also equips the faster M3 chip used in recent MacBook models. This powers the tablet and makes apps more responsive.
The iPad Pro comes in 11-inch and 13-inch options. The larger variant increases screen size from the current 12.9-inch model. New Magic Keyboards with sturdier aluminum frames bring the iPad Pro design even closer to a laptop.
Tablet Sales Slow Across the Board
These updates aim to boost declining iPad sales. The tablet market as a whole suffers from softened demand. Consumers cut back on non-essential devices amid high inflation and rising interest rates.
Most major brands like Samsung and Lenovo see slowing tablet shipments. Upgrades haven't excited buyers. Phones with larger screens reduce the need for a secondary tablet. The new iPad Pro and iPad Air look to reinvigorate the category in 2024.
More Mac and Accessory Upgrades Too
Beyond new iPads, Apple plans further upgrades. A 13-inch and 15-inch MacBook Air with the M3 chip will join the latest MacBook Pros. New Apple Pencil styluses and AirPods are also due.
The company banks on these new products, along with its coming AR headset, to spur growth. This as Mac and iPad sales declined over 30% last quarter alone. The new devices for 2024 can't come soon enough.
– Tom Bowen
Jim's passion for Apple products ignited in 2007 when Steve Jobs introduced the first iPhone. This was a canon event in his life. Noticing a lack of iPad-focused content that is easy to understand even for “tech-noob”, he decided to create Tabletmonkeys in 2011.
Jim continues to share his expertise and passion for tablets, helping his audience as much as he can with his motto “One Swipe at a Time!”