The Largest Tablet Brands In Q2 2022

The estimated preliminary tablet figures for Q2 2022 have been reported by various industry analysts, and it makes for positive reading.

In the words of Strategy Analytics: “Inflation has gripped household budgets and consumer sentiment is on the decline, yet mobile computing demand persists as user behaviors favor hybrid work and tablet shipments continue to outpace pre-pandemic levels”

So total tablet shipments were up in last quarter, with estimated total tablet shipments being in the ballpark of 40 million tablet computers, or from 38.9 million to 40.5 million, depending on who you ask, since IDC operates with different estimates.

Android tablets still enjoy an almost 50% market share at 49%, while iPadOS comes in second and Windows tablets in third.

As far as tablet brands were concerned, Apple shipped the most tablets in the last quarter, at between 12.6 and 14.8 million.

Samsung still came in second place with 7.1 to 7.3 million tablets. Lenovo and Amazon seem to be tied to third place, with an estimated 3.5 million tablets shipped by Lenovo, and 3.4 to 5.5 million shipped by Amazon.

Huawei then comes in what is then the fourth or fifth place, with an estimated 1.4 to 2.1 million tablets shipped.

One of the most important readings though is that all the remaining brands than have then been lumped together as “other brands” made up a total of 8.7 to 9.4 million, or well over 20% in the April through June timeframe. These are brands like Realme, Oppo, Xiaomi, Chuwi, TCL, Nokia, Teclast, HP, Microsoft, Asus, Acer, and Alldocube, so that's a very large collection of remaining computer brands.

– Tom Bowen