Prêt-à-Makeup App Named Best iPad App of the Year 2023

The innovative makeup planning app Prêt-à-Makeup has been awarded iPad App of the Year in Apple's 2023 App Store Awards. Created by a team of 13 professionals in Brazil, Prêt-à-Makeup provides a realistic makeup sketchpad experience allowing users to test out and plan makeup looks on their iPad or iPhone.

Prêt-à-Makeup has been awarded iPad App of the Year 2023
Prêt-à-Makeup has been awarded iPad App of the Year 2023

With a library of over 700 virtual beauty products and 40 diverse face template options, the app encourages creativity and self-expression.

Users can select a model from the digital sketchbook featuring a range of ethnic backgrounds and then use their finger, Apple Pencil, or stylus to apply makeup brush strokes that respond to light pressure and facial contours. The app also includes adjustable lighting effects to showcase looks.

Prêt-à-Makeup aims to be inclusive to makeup artists and casual users alike. It is currently available in 12 languages across 170 countries and has amassed over 5 million downloads.

Apple highlighted the app's innovative features and accessibility as key reasons for naming it the iPad App of the Year.

Co-founder Roberta Weiand shared plans to launch an updated user experience in 2024 to further enhance Prêt-à-Makeup. With its realistic simulation tools and diversity of beauty templates, the app is reinventing how people can experiment with makeup through iPad and iPhone.

This award validates Prêt-à-Makeup's unique approach to digital beauty content creation.

AllTrails won iPhone App of the Year for its comprehensive trail guides and features promoting outdoor exploration. On Mac, Photomator was named the Mac App of the Year for its machine learning-powered creative editing tools.

For gaming, Honkai: Star Rail took iPhone Game of the Year with its narrative-driven RPG, while the unusual point-and-click adventure Lost in Play won for iPad. And Apple Arcade’s family-friendly title Hello Kitty Island Adventure was selected as the Apple Arcade Game of the Year.

Full list of App Store Award 2023: https://www.apple.com/newsroom/2023/11/apple-unveils-app-store-award-winners-the-best-apps-and-games-of-2023/

About Prêt-à-Makeup App

Prêt-à-Makeup App
Prêt-à-Makeup App

With a swipe and tap, users can access over 700 hyperrealistic cosmetic products to playfully design full makeup looks on digital models. Using a finger, Apple Pencil, or stylus to select products like lipsticks, eyeshadows, and blushes that respond to strokes with rich, true-to-life textures is an experience beauty lovers and artists won’t find anywhere else. Even lighting shifts to capture dimension.

Its digital sketchbook features 40 diverse model templates spanning styles and ethnicities to promote self-expression. Users can tap to apply products from matte to glossy to glitter textures that nearly jump from the high-resolution Retina display.

Makeup artists have already latched onto it as a way to save money testing ideas instead of purchasing pricey cosmetics. It also helps build their portfolios. Even makeup newbies are using it as inspiration and practice.

Prêt-à-Makeup is available on iPhone and iPad, but the iPad's large high-definition canvas makes for the ultimate digital studio.

As the iPad App of the Year, Prêt-à-Makeup sets a new standard for virtual creativity tools. More enhancements are slated for 2024.

This app is also received many positive reviews from users with 4.5/5 star and 26.4K Ratings.