Apple’s iPhone 15 Tops Global Smartphone Sales

ByJim Miller

Apple's iPhone 15 Tops Global Smartphone Sales

The basic iPhone 15 has emerged as the world's most sought-after smartphone, capturing 3% of global market share in Q3 2024. 

This revelation comes from recent market analysis showing Apple's continued dominance in the premium smartphone segment, though with interesting shifts in the competitive landscape.

Apple's Triple Crown

Apple's iPhone 15 lineup swept the top three positions globally. The standard iPhone 15 led the pack, followed by its premium siblings – the iPhone 15 Pro Max and iPhone 15 Pro. 

The Pro Max model's success stems from its enhanced camera capabilities and display innovations, along with attractive trade-in programs that made the premium device more accessible to consumers.

Samsung's Strong Mid-Range Showing

Samsung's strategy of focusing on the mid-range market has paid off, with its Galaxy A15 models claiming the fourth and fifth spots. 

The Galaxy A15 5G and its 4G variant have proven particularly successful, highlighting growing consumer interest in affordable 5G devices.

Top 10 Global Smartphones in Q3 2024:

  1. iPhone 15
  2. iPhone 15 Pro Max
  3. iPhone 15 Pro
  4. Samsung Galaxy A15 5G
  5. Samsung Galaxy A15 4G
  6. iPhone 14
  7. Redmi 13C
  8. Samsung Galaxy A05
  9. Samsung Galaxy S24
  10. Samsung Galaxy S24 Ultra

Market Dynamics

While Apple maintains its leadership position, the company has experienced a slight dip in overall sales. Samsung's diverse portfolio, particularly its A-series offerings, has helped the Korean tech giant gain market share. 

The presence of Xiaomi's Redmi 13C in the seventh spot also signals the growing influence of Chinese manufacturers in the global smartphone market.

The inclusion of Samsung's flagship S24 series in the top 10 demonstrates that premium Android devices continue to find their audience, despite Apple's dominance in the high-end segment.

For more context on smartphone market trends, you might want to check out Counterpoint Research's market analysis or IDC's quarterly mobile phone tracker.

Source:  9to5Mac