iPhone 15 Tops Global Smartphone Sales in Q3 2024

The smartphone market has witnessed a remarkable shift as Apple's latest iPhone lineup dominates global sales rankings. 

Fresh data from Counterpoint Research reveals an unprecedented achievement for the tech giant in the third quarter of 2024.

Apple's Triple Crown

Breaking new ground in the smartphone industry, Apple's iPhone 15 series claimed all three top spots in global sales:

• iPhone 15 (base model) – #1

• iPhone 15 Pro Max – #2

• iPhone 15 Pro – #3

Samsung's Strategic Comeback

In an interesting market development, Samsung has strengthened its position through two distinct strategies:

• Budget-friendly Galaxy A series performance

• Galaxy S24's breakthrough into the top 10 – marking the first S-series entry since 2018

Market Impact and Consumer Trends

The top 10 smartphone models collectively captured 19% of global sales, highlighting a clear consumer preference for quality devices. This concentration of market share reveals interesting patterns:

Emerging Markets Success

• Strong iPhone 15 Pro/Pro Max adoption

• Success driven by:
  • Trade-in programs
  • Accessible financing options
  • Premium feature appreciation

Budget Segment Innovation

Xiaomi's Redmi 13C has maintained the momentum of its predecessor, the Redmi 12C, by offering superior specifications compared to competitors in its price range. This strategic positioning has helped secure its place among the world's best-selling smartphones.

Looking Forward

The market dynamics suggest a growing consumer appetite for both premium and value-oriented devices. 

With Apple's dominant position at the high end and strong competition in the mid-range segment from Samsung and Xiaomi, the smartphone market continues to evolve rapidly.

Source: Counterpoint