Apple Tries To Push Final Cut Pro for Mac and iPad In New Ads
Apple is ramping up its efforts to attract professional video editors with a new advertising campaign for Final Cut Pro. The tech giant recently released two ads showcasing the powerful features of its video editing software on both Mac and iPad platforms.
The Deal Of Two Platforms
The new ads, shared on Apple's official YouTube channel, offer a glimpse into the unique capabilities of Final Cut Pro across different devices:
- Mac Version: The ad highlights advanced tools for adding effects and organizing footage, catering to the needs of seasoned editors.
- iPad Version: This spot emphasizes touch-based gestures and Apple Pencil integration, showcasing the software's versatility on a mobile platform.
What's New in Final Cut Pro 10.8?
The latest update, released in June, brings several AI-powered features to the table:
- Enhance Light and Color: An intelligent tool that improves color balance, contrast, and brightness in one step.
- Slo-Mo: Uses AI to blend frames, resulting in higher-quality slow-motion footage.
- Final Cut Camera: A new app that enables multi-device video capture, feeding directly into Final Cut Pro for a seamless multicam experience.
These updates underscore Apple's commitment to providing cutting-edge tools for video professionals. As video content continues to dominate online platforms, the demand for powerful editing software is higher than ever.
Pricing and Availability
Final Cut Pro offers flexible pricing options to suit different needs:
- Mac version: $300 (one-time purchase)
- iPad version: $49/year or $4.99/month
Apple provides a generous 90-day free trial for those on the fence, allowing users to explore the software's capabilities before committing.
The Bigger Picture
This marketing push for Final Cut Pro aligns with Apple's broader strategy to cater to creative professionals. By showcasing the software's capabilities on its main YouTube channel, which boasts over 19 million subscribers, Apple aims to expand its user base in the professional video editing space.
The move also coincides with recent improvements to video capabilities in Apple's hardware lineup, particularly the iPhone 15 Pro's advanced video features.
This synergy between hardware and software reinforces Apple's ecosystem approach, potentially making it more attractive for professionals to stay within the ecosystem for their entire workflow.
As the video production landscape continues to evolve, Apple's renewed focus on Final Cut Pro suggests that the company is committed to remaining a key player in professional-grade video editing tools.
Whether this fresh marketing push will sway professionals from other established editing platforms remains to be seen, but it certainly signals Apple's intention to compete vigorously in this space.

Jim's passion for Apple products ignited in 2007 when Steve Jobs introduced the first iPhone. This was a canon event in his life. Noticing a lack of iPad-focused content that is easy to understand even for “tech-noob”, he decided to create Tabletmonkeys in 2011.
Jim continues to share his expertise and passion for tablets, helping his audience as much as he can with his motto “One Swipe at a Time!”