Your Analytics are Double-Counting Your Users—and It’s Costing You Money
The word ‘analytics’ often covers a lot of sins. That is to say, many executives will follow their analytics blindly, mainly because algorithmically-attained numbers create the impression of objectivity and certainty. But just because something is analytical doesn’t always mean it’s factual. Indeed, if you’re using analytics to track your cross-platform customer journey – perhaps…
