Samsung Holds Strong as World’s Second-Largest Tablet Maker Despite Market Shifts

ByJim Miller

Samsung continues to be world’s second-biggest tablet brand

In a constantly evolving tech landscape, Samsung has managed to maintain its position as the world's second-largest tablet brand. Despite facing stiff competition and market fluctuations, the South Korean tech giant continues to innovate and adapt, solidifying its place in the tablet market.

Q2 2024: A Testament to Samsung's Resilience

Samsung's performance in the second quarter of 2024 showcases its staying power in the tablet industry:

  • Shipped 6.9 million Galaxy tablets
  • Captured 20.1% of the global tablet market
  • Achieved an impressive 18.6% year-over-year growth in shipments

This growth is particularly noteworthy given that Samsung didn't launch any new mainstream tablet models during this period. The company's success can be attributed largely to its strong presence in the commercial sector, particularly with its rugged Galaxy XCover devices.

The Competitive Landscape

While Samsung holds firmly to its second-place position, the tablet market remains highly competitive:

  1. Apple: Maintains its lead with a 35.8% market share and 12.3 million iPads shipped
  2. Samsung: Secures second place with a 20.1% market share
  3. Lenovo: Captures third place with 2.5 million tablets shipped
  4. Huawei: Shows impressive growth, especially in its home market
  5. Xiaomi: Nearly doubles its shipments, making significant strides in Europe and Russia

Factors Contributing to Samsung's Success

Several key factors have helped Samsung maintain its runner-up status:

  • Diverse product lineup: From budget-friendly options to premium devices like the Galaxy Tab S9 Ultra
  • Focus on innovation: Continuously improving features and performance
  • Strong brand recognition: Leveraging its reputation for quality and reliability
  • Strategic partnerships: Collaborating with businesses for commercial deployments

Samsung continues to be world’s second-biggest tablet brand

Looking Ahead: Samsung's Tablet Future

Samsung isn't resting on its laurels. The company is poised to launch its Galaxy Tab S10 series later this year, which could further boost its market position. Rumors suggest these new tablets may feature MediaTek's Dimensity 9300+ processor, marking a first for Samsung's high-end tablet lineup.

As the tablet market continues to evolve, Samsung's ability to adapt and innovate will be crucial in maintaining its strong position. With upcoming releases and a focus on both consumer and commercial sectors, the tech giant seems well-equipped to face future challenges in the competitive tablet landscape.

For more information on global tablet market trends, you can check out the latest reports from IDC (International Data Corporation), a leading provider of market intelligence for the technology industry.