Huawei’s MatePad 11.5S Propels Company to New Heights in Q2 2024 Global Tablet Market

ByJim Miller

Huawei Q2 2024 global sales

In a surprising turn of events, Huawei has made significant strides in the global tablet market during Q2 2024, largely thanks to the success of its newly launched MatePad 11.5S series. The Chinese tech giant's impressive performance has caught the attention of industry analysts and competitors alike.

Huawei's Tablet Triumph

According to the latest report from International Data Corporation (IDC), Huawei shipped approximately 2.3 million tablet units in Q2 2024. This remarkable feat represents a staggering 40.3% year-over-year growth, solidifying Huawei's position as the fourth-ranked tablet vendor worldwide.

The primary driver behind this success? The MatePad 11.5S series. This new lineup has captivated consumers with its:

  • Powerful Kirin 5G chipset
  • Innovative “Born to Draw” app
  • Competitive pricing and promotions

Global Tablet Market Overview

While Huawei's growth is impressive, it's essential to look at the broader tablet market:

  1. Apple remains the market leader, shipping 12.3 million units with an 18.2% YoY growth.
  2. Samsung secured the second spot, delivering 6.9 million tablets and achieving an 18.6% YoY increase.
  3. Lenovo claimed third place, selling 2.5 million units and growing 16.7% YoY.
  4. Huawei followed closely in fourth.
  5. Xiaomi rounded out the top five, showing significant growth in European markets.

Overall, the global tablet market saw a healthy 22.1% YoY growth, with total shipments exceeding 34 million units in Q2 2024.

The MatePad 11.5S: A Game-Changer

Huawei's MatePad 11.5S has proven to be a true game-changer in the tablet space. Its success can be attributed to several factors:

  1. Kirin 5G Power: The tablet's advanced chipset offers lightning-fast connectivity and impressive performance.
  2. “Born to Draw” App: This innovative application has resonated with creative professionals and hobbyists alike.
  3. Strategic Promotions: Huawei's aggressive marketing campaigns, particularly in China, have significantly boosted sales.

For more details on the MatePad 11.5S, check out Huawei's official product page.

Huawei Q2 2024 global sales

Looking Ahead

While Huawei slipped from third to fourth place compared to Q1 2024, the company shows no signs of slowing down. Industry insiders hint at two new flagship MatePad products set to launch next week, potentially propelling Huawei even higher in the tablet market rankings.

As Anuroopa Nataraj, senior analyst at IDC, notes:

“The 2Q24 results signal that the market has moved beyond the pandemic. We expect the refresh cycle and growth in emerging markets to continue aiding the recovery in the near term.”

For tablet enthusiasts and tech investors alike, Huawei's resurgence in the global tablet market is certainly a development worth watching. As the company continues to innovate and expand its product line, it may well challenge the longstanding dominance of Apple and Samsung in the coming quarters.

To stay updated on the latest tablet market trends, visit IDC's Worldwide Quarterly Personal Computing Device Tracker.