How to Optimize Your Instagram Bio with a Link
If you've been using Instagram for a while, you've probably come across the phrase “Link in bio” in captions. But what does it mean, why do people use it, and how can you find or add a link in your Instagram bio? In this post, we'll answer all these questions and more. Let's dive in.
What Does “Link in Bio” Mean on Instagram?
In simple terms, “Link in bio” on Instagram refers to a website link that is available in a user's bio on their profile screen. Instagram doesn't support clickable website links in captions, so users have found a workaround. They add a link in the website section of their bio and mention “Link in bio” in their captions. This allows them to drive traffic to their website, promote products, and provide additional information from their Instagram posts.
How to Find the Link in Bio on Instagram
Contrary to popular belief, there isn't a specific “link in bio” section or caption on Instagram profiles. Instead, the phrase indicates that the link is available in the user's bio. To find it, follow these steps:
Find Link in Bio on Instagram Mobile Apps
- Tap on the user's profile name (username) on whose caption you saw the “Link in bio” phrase.
- On the user's profile screen, you'll find a website link between their bio and the Follow/Following and Message buttons. This is the “link in bio.” Simply tap on it to open the link.
See Link in Bio on Instagram Website
- Click on the profile that mentions “Link in bio” in a post.
- On their profile screen, you'll find the website link displayed under their bio. Click on it to open the website.
How to Add a Link to Your Instagram Bio on Android and iPhone
To add a clickable link to your Instagram bio, follow these steps:
- Tap on your profile picture icon at the bottom to go to your profile screen.
- Tap on the Edit Profile button.
- Type or paste the desired website link in the text field under the Website option. Then, hit the checkmark icon at the top to save the changes.
- Once you add a link, it will appear in your bio on your profile screen. Now you can safely mention “Link in bio” in your Instagram captions.
How to Add a Link to Your Instagram Bio on the Website
To add a link to your Instagram bio on the website, follow these steps:
- On the Instagram website, click on your profile picture icon at the top and select Profile from the menu.
- Click on the Edit Profile button.
- Type the desired link in the Website box and hit the Submit button at the bottom.
- The link will now show up in your bio.
Promote Products on Instagram
Adding a link to your bio is just one way to promote something on Instagram. You can also pin up to three posts on your profile to show them at the top of your feed or share your Instagram profile link with others via chat apps to drive traffic to your profile.
By optimizing your Instagram bio with a link, you can make it easier for your followers to access additional information and explore your website or blog. So go ahead and add that link in your bio to maximize your Instagram presence.

Jim's passion for Apple products ignited in 2007 when Steve Jobs introduced the first iPhone. This was a canon event in his life. Noticing a lack of iPad-focused content that is easy to understand even for “tech-noob”, he decided to create Tabletmonkeys in 2011.
Jim continues to share his expertise and passion for tablets, helping his audience as much as he can with his motto “One Swipe at a Time!”