How to Level Up Your Content with AI-Generated Images

AI-generated images have taken over the Internet in recent years and are now making their way into public spaces. We see them in banner ads, social media posts, and even on billboards. But often these pictures look too generic and unrealistic, undermining credibility and turning away potential customers.

To truly take your content to the next level with AI imagery, it’s important to follow some rules. This guide shares six key tips on how to use AI-generated business pictures in your content. Keep reading to learn the dos and don’ts that will help your visuals stand out.

Why use AI image generators to create pictures for business?

AI tools offer businesses and information technology teams unprecedented opportunities to produce high-quality content without significant investment, both in terms of time and resources. AI image generation is fast, affordable, and easily scalable.

If you don’t have enough funds to pay photographers or designers, consider using sites like Depositphotos.com for cost-efficient visual production. Their tools give you the ability to respond quickly to market needs, whether it’s new trends, seasonal promotions, or marketing campaigns.

Beyond efficiency, AI-generated content helps companies stand out. Artificial intelligence has unlimited creative potential and can create anything you could imagine, from abstract concepts to fantasy worlds.

Who should use AI technologies: small businesses or large corporations?

The size of your organization shouldn’t influence your decision to use AI-powered generators, as these tools offer value to businesses of all kinds. Artificial intelligence can adapt to the needs and goals of any organization, large or small.

Small companies can leverage free tools to generate AI business photos and compete with bigger players. On the other hand, large corporations can develop a business technology strategy that incorporates AI to scale content production and deliver personalized content for diverse audiences.

Should AI-generated business photos be free?

AI-generated photos for your business cannot be free, as quality and commercial safety come at a price. Free tools may seem attractive, but they often have limitations. This includes low resolution, a limited number of generations, and copyright restrictions.

Investing in reputable platforms, such as Depositphotos, ensures that you get high-quality visuals that are safe to use for commercial purposes. If you don’t want to put your brand at risk, it’s worth paying for AI image generation services. 

6 best practices for using AI imagery in content

1. Maintain brand consistency

The images you use should always match the visual style of your brand. This means keeping a consistent color palette, tone, and design language across all visuals. Experts say you can increase revenue by up to 23% if you maintain consistent branding.

In order to receive pictures that are in line with your brand’s visual style, you should first create detailed guidelines for image selection and editing. Having this document will make it easier to write AI prompts and edit generated images to match your brand.

2. Avoid visual overload

While AI tools make it easy to generate dozens of visuals at once, more doesn’t always mean better. Too many graphics can quickly clutter your content or distract from the main message. Balancing your images with white space and clear text can help you avoid visual overload.

Many AI generators offer post-editing features that allow you to adjust size, color, or add text to your visuals. If you create a well-balanced layout, it will improve the readability of your message and make your content more visually appealing.

3. Ensure high image quality

The importance of high-quality imagery cannot be overstated. High-resolution graphics not only look more professional, but they also encourage users to engage with your content and make purchases.

In fact, 94% of customers are more likely to buy a product or service from a company that has high-quality images. Therefore, you should choose AI generators that provide high resolution images or enhance them with AI-based image upscalers to avoid pixelation.

4. Minimize the use of AI aesthetic

The widespread use of AI generators has led to an explosion of identical AI-style pictures. They look overly surreal, with a dreamlike aesthetic and a glossy finish that can come across as too artificial.

If you want your content to look professional, be intentional about the visual style of your images. Photorealistic imagery will look more trustworthy to potential customers. However, if your communication strategy allows for more creativity, you can also create AI art.

5. Refine visuals with editing tools

Many creators treat AI-generated images as final content pieces. However, they can also be improved using built-in editors or traditional editing tools, such as Photoshop or Lightroom. You can make simple adjustments, including background removal, cropping, or color correction.

Pictures created with artificial intelligence can also serve as backgrounds for other design elements. You can overlay text, icons, logos, or product mockups onto them to create custom creative assets for your brand.

6. Test image performance

AI-powered image creation is perfect for learning what content your customers prefer. Since these visuals can be produced quickly and in various styles, they offer a great opportunity for A/B testing.

Simply create several different versions of marketing materials and show them to different groups of users to see which visuals drive more engagement or conversions. This will allow you to gather insights and adapt your visual strategy to make it more effective.

Conclusion

AI image generators are the future of content creation. But like any tool, they must be used wisely. Only then can you transform a basic AI business picture into a powerful, professional-looking visual.