The Future of A/B Testing: From Hypotheses to Automated Experimental Ecosystems
wp:paragraph Not too long ago, A/B testing felt like a superpower for digital marketers, product managers, and data analysts. You had two versions of a web page, an app feature, or even an email subject line. /wp:paragraph wp:paragraph This is how your users “vote” for a better version with their clicks. It was a fairly…
