Imagine what it would look like if Apple Stores morphed with Starbucks. Well, walk into one of the flagship Illy coffe store from now on and you can have that experience, only instead of iPad’s there will be Samsung tablets available there.
Illy and Samsung announced today that citing their previous successful collaboration in showrooms and at events, Illy will provide the coffe at future Samsung events, while Samsung will provide tablets for a few select flagship Illy coffe shops.
The Illycaffè store on Regent Street in London is the first store with this offer, but more stores will follow throughout 2014. What will be available is a select range of Samsung Galaxy mobile devices, from tablets to smartphones, both Windows and Android machines.
Now all Samsung needs is a coffee spill proof tablet like Sony’s Xperia Tablet Z.
– Tom Bowen